Little Meadow
Originally named Wooden Flora, the brand focused on handmade dried bouquets. But the name often led to confusion—some customers thought the flowers were literally made of wood. Angela, the owner, wanted a rebrand that would feel clear, refreshing, and memorable, striking a balance between cozy charm and feminine warmth.
I reimagined the brand story around the emotional quality of dried flowers—not static objects, but gestures of care that preserve beauty and meaning. The new name, Little Meadow, alludes to a cozy field of nature, instantly communicating warmth, intimacy, and organic charm. To bring this vision to life, I designed a hand-drawn logo of a bunny holding flowers, a mark that directly connects the name with the product while adding a whimsical, storybook character.
The illustration style is intentionally textured and nostalgic, steering away from overly “cute” while leaning into timeless femininity. Supporting elements—a meadow-inspired color palette, paired with classic typography and delicate line work—reinforce the brand’s handcrafted, slightly nostalgic identity. Together, these choices create a brand that feels soft yet sophisticated, whimsical yet enduring.