Bergdorf Goodman’s
Love Letter to New York
Campaign
My key roles were art direction, concept development, and design for the campaign’s visual direction and assets including advertising posters and interactive instagram stickers.
As a leading luxury department store with deep history, the activation focused on the classic, nostalgic characters of the beloved New York City thus celebrating the steady revival of the city from the global pandemic.
The installation starts from the immersive experience from the exterior scaffolding and continues to the window display where people are also encouraged to write their own love letters to New York.
CCO Matthew Rowen
Creative Lead Dylan Notestine
Experiential Designer Vahhab Aboonour
Designer MJ Kim
Creative Lead Dylan Notestine
Experiential Designer Vahhab Aboonour
Designer MJ Kim