Y&R x WWE 

intern project 

summer 2018 

For the final intern project, our team was given World Wrestling Entertainment as a client. The ask:
+ acquire subscribers
+ extend current fan base
+ create a meaningful brand engagement 
+ enhance the WWE community experience 

As the art director for the team, I was able to plan and execute our answer for the ask,
which is “THE TOUGHEST NETWORK TO TURN AWAY FROM”. The campaign focuses on not only highlighting the unique, addictive, action-packed storylines WWE has, but also the hardcore training and athleticism the characters have. 

digital / outdoor