Nonchalance

Comme des Garçons x
size expansion


experiential design 
2018


While promoting diversity (bodies, race, sexual orientation, etc) in the fashion industry is becoming a trend, high-end brands are still keeping their “tradition” and not reacting much to the change. Knowing Comme des Garcons’ tendency to chase the unconventional and the idea of “anti-fashion” but simultaneously accommodating a wider audience through CDG PLAY, I chose this brand to be one of the first upscale brands to expand sizes and actively promote diversity by hosting an all-inclusive fashion show.

The show “Nonchalance” comes from the idea that this change isn’t something phenomenal of a fashion brand to do. 

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event branding
advertising campaign
interior model
press kit
lookbook
garment samples